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Masters of Brand Measurement - Is There a Short Termism Problem in Marketing?
In recent years we’ve seen the advertising ecosystem rise to the occasion of increased  pressure for marketing to drive sales and rely solely on campaign performance. But has the pendulum swung too far? Are your short term activation goals harming your overall long term brand building, and what does that mean for the industry as a whole?   

“Tune in” at 1pm ET on Thursday February 11th to learn more from some industry leaders about the challenges facing marketers today and how to get in front of them tomorrow.

Feb 11, 2021 01:00 PM in Eastern Time (US and Canada)

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